Having supervised
and jointly supervised doctoral students at Cranfield and
Nottingham Business School am keen to develop a research
programme on entrepreneurship with suitable students through
the Centre for Entrepreneurial Learning and the Judge Institute
at Cambridge.
In my capacity
as member of the Board of the Institute of Small Business
Affairs I have initiated a Doctoral-training programme.
We
are currently developing a database of Doctoral students and
supervisors engaged in Entrepreneurship and small business
research in the UK. This has arisen because I have
recognised the acute shortage of talented people who are capable
of teaching and researching in this field and the general
lack of cohesion in the UK small business
research community to raise the standards to internationally
competitive levels.
In addition to doctoral supervision there
is a steady stream of undergraduate and postgraduate students undertaking projects in the
small business area. For example e-commerce in SMEs.
Previous supervision included students on
the Msc programme for Marketing and Product Management, at Silsoe, where students had to
undertake projects, worth just under half the total credits. These assignments were
undertaken for businesses. I have guided about 30 such marketing projects on:
Buyer behaviour, distribution channels,
brand awareness, product life cycle, brand position of premium lagers, information needs
for marketing decisions, search for niche markets in declining industries and so on for
diverse companies in engineering, science and technology, food, animal feed, leisure,
etc., I was responsible for two years to secure the projects from industry and led a
successful marketing campaign enabling us to have a waiting list of projects from which
students could choose.